The Art of Staging: 7 Easy Tips

The Woodlands, Real Estate, Staging, Marketing, Decorating, SellingWhen getting ready to sell, it’s extremely important to take a fresh look at your home through the eyes of perspective buyers.  The way you organize and decorate your home may be perfect for you to live in, but buyers need to step into your space and immediately imagine themselves.  The process of neutralizing and rearranging a home to appeal to buyers is called staging, and the art of staging is crucial for optimum marketing.  I feel so strongly about this point that, as a Selling Agent, I provide a professional staging team to fully realize your home’s marketing potential. If you’re thinking about selling your home, here are some useful staging tips to invite the imaginations of all perspective buyers:

1.       Remove all personal traces.  That family portrait over the fireplace is a beautiful addition to your home, but it will make buyers view it as just that– your home, not theirs.  Removing as many family photographs and personalized decorations help make your house a blank canvas on which buyers can picture their own personal touches.

2.       De-clutter. All the knick-knacks you’ve collected over the years may make your house feel homey, but they also make it feel crowded.  Every-day items can also add to clutter– it’s useful to have kitchen appliances out, but it also reduces the appearance of counter space. Clean off tables and countertops, tuck away your kitchen appliances, remove excess furniture. Limiting the amount of furniture makes a huge difference; less furniture makes a room feel larger and more open.

3.       Arrange your furniture to optimize size and traffic flow. Make sure each room has a definite purpose; define a dining area with a table and chairs, add a small desk to a nook to turn it into a personal study station.

4.       Increase and vary your lighting. A well-lit home feels warmer and more inviting, making buyers feel more at ease. To optimize lighting in a room, vary size and position– make sure you have a combination of overhead and accessory lights. Also, freshly cleaned windows can brighten up the sunlight in any room.

5.       Neutralize walls and flooring. This point is extremely important as buyers only see bold paint colors and dated carpet as potential work. Pick a palette that is versatile and subtle, opening up decorating options to any taste. Painting is an inexpensive and easy way to make a huge difference in a home.

6.       Update kitchen hardware and cabinets. If you can’t afford new cabinets, try getting new doors and hardware and painting the rest to match. Or paint the ones you have– a fresh, neutral coat goes a long way in sprucing up an outdated kitchen.

7.       Add finishing touches. Create a varying display of art and decorative items to add visual interest and a sense of unity within a room. If there’s minimal decoration, a single plant or candle holder can add a lot to the feel of the room. Mix up accessories in groupings of odd numbers to create an organic and inviting room. Fresh or fake flowers are a nice way to add a pop of color and freshness.

These easy touches can make a huge impact on buyers’ impression of your home. A well staged home will make buyers feel relaxed, calm, and make them want to stay!

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